Transit Media is everywhere, literally. It’s on buses, taxis, subways, metros, and even on bicycles zipping through the city and promoting brands. But, here’s the catch, how many times have you actually willing and consciously had a look at these ads? Never. You probably didn’t even realize but those attractive looking ads on the go, left an impact.
Transit media is a form of advertising that just integrates itself into our daily commute and turns these mundane locations into exciting and vibrant advertising opportunities. It’s creative, fun and not to forget extremely effective. Let’s have a look at how transit media works and how a simple ad that you watch while traveling can have a massive effect on customer engagement and conversions.
The Numbers Speak for Themselves
As per a recent report by Outdoor Advertising Association Of America (OAAA), more than 90% of travelers notice transit advertisements (Source). It’s simple really, because it’s so instinctive and effortless. You don’t need to force someone to have a look and nor are you interrupting anything, and yet catching eyeballs, that’s the power of transit advertising.
Vertoz DOOH is one such platform that puts the power of transit advertising into action by delivering campaigns that make a difference.
What Makes Transit Media So Effective?
Let’s break it down and understand how transit media ensures that their format is effective and ensures engagement of their potential audience.
- Visibility:
One of the most obvious reasons is the visibility and how these ads manage to sneak their way in to make sure you’re looking right at them. Transit ads aren’t tucked in a corner of a website and can also not be skipped like any other video ads. They’re right there in your face in big, bold letters. It can be simple billboards or a fancy digital screen, transit media manages to grab attention without permission. - Repetition:
Reputation especially stands true for the regular travelers who walk the same lane or visit the same areas daily. For example, a commuter sees the same train as day after day, and week after week. This repetition sticks in their mind, and by the time they’re ready to buy a product or a service, the brand is already on top of their minds because of consistent advertising. - Relevance:
Transit advertising focuses a lot on location, because it mainly is for travelers and commuters. Such location-based ads can be hyper-targeted. For example, an ad for a local restaurant on a bus stop ensures that the message reaches potential consumers in the immediate vicinity.
We just focused on OOH advertising here but there is a high scope of DOOH (Digital Out-Of-Home Advertising) too. Vertoz DOOH offers both the solutions here, which has made transit media even more dynamic and flexible. With real-time updates for immediate adjustments to location-specific message to fit market demands, Vertoz DOOH ensures that the campaigns stay relevant and reach right people at the right time
Where Do We Go From Here?
As urban areas expand and digital technology continues to evolve, the potential for transit media is limitless. Imagine a future where your bus stop recognizes you and shows you personalized ads. Or where your metro ride is an immersive brand experience tailored to your interests. The possibilities are endless.
But while the technology grows, one thing remains constant: the need for strategy. Placing an ad is one thing; placing the right ad in the right location at the right time is another. That’s where Vertoz DOOH excels. By combining data-driven insights with creative expertise, we ensure that every transit ad campaign delivers maximum impact.
So, if you’re ready to take your brand everywhere alongside yourself, then we’re it for you! Should we start planning the next campaign then?