How Transit Media is Transforming Everyday Locations into Advertising Opportunities?
Transit Media is everywhere, literally. It’s on buses, taxis, subways, metros, and even on bicycles zipping through the city and promoting brands. But, here’s the catch, how many times have you actually willing and consciously had a look at these ads? Never. You probably didn’t even realize but those attractive looking ads on the go, […]
Discover the Secrets to Crafting DOOH Campaigns That Truly Captivate
When was the last time that a digital ad caught your attention and held it for long enough that you actually took a pause and took notice of what was being advertised? We’re sure it has happened a lot, considering digital advertising and its rise is on its peak, and it sure is doing a […]
The Future of DOOH Marketing: Riding the Wave of Latest Trends and Technologies
Picture this; You’re walking down the street and you see a huge billboard, displaying an advertisement, that is out-of-home advertising or OOH advertising. You move forward and see another ad, but this time it’s digital, it’s interactive, and it’s engaging. That is Digital out-of-home marketing, or better known as DOOH, an extension of OOH advertising. […]
From Traditional to Digital : The Evolution of Out-of-Home Advertising
What is the first thing that comes to your mind, when we say out-of-home advertising? If you literally just go by the name, then it obviously means outdoor advertising, that includes billboards and posters you would very often than not see on a busy street. The concept of out-of-home advertising is not new, in fact […]
What fits your campaign better : OOH or DOOH?
You might assume that DOOH, or digital out-of-home advertising is just an extension of OOH, or out-of-home advertising. It’s not incorrect, because it advertises outdoors, but like every channel, these 2 mediums also have their specialities and key features that set them apart from the overcrowded digital market. It is important for you, as an […]